When T-Mobile decided to boost member retention and engagement by creating a reward based loyalty program, they came to us to design and launch the new program, MyRewards. We worked with their global partners to develop a site with a point based structure, which allowed members to redeem rewards, see what rewards were available to them, watch their status, and find new ways to engage and earn points. The launch included member and visitor websites, member communications and social.
Roles: Concept, UX, Art Direction and Design, agency lead for global team